As the owner of the lawn care business, you probably are always looking to grow its customer base. First you might have started with residential customers and lawn care is further willing to add some commercial customers as well.
You can not think of it at first, but you have very likely "in" somewhere with a local management company of the association or the property of home owners. How you might ask? Well you certainly know a group of people living anywhere within its service area. Do they live in an apartment? How about a condo complex? Maybe even live in a home owners association. If they can help.
As a member of an association of home owners will be able to discover where the tenders for the maintenance of the property must be made by next year. They can also get a copy of the contract for this year care of the property and present you with all sorts of useful information. You can discover how the company is charging current landscape for which services. This analysis will allow you to develop your own competitive offering.
You can also discover who in the association, is in charge of making sure all care of the property is completed and up to par. Once you discover this, you can call or set a time to visit. Find out what they like or not like about your current service provider of lawn care. Take notes and keep track of these issues so they can be addressed later when you submit your estimate.
The more you use your own social network, the more contacts you can do. Ask friends and family members, how it is managed and maintained their property. Find the contact person in charge of grounds maintenance and give them a call. Increase as much knowledge as you can about the current state of their arguments before you submit your estimate and lawn care will be amazed at how many new customers you will win.
Tuesday, January 5, 2010
